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Nalley Nissan opens on Buford Highway in Cumming

POSTED: March 5, 2017 5:00 a.m.
Micah Green/

The showroom and entire facility is modeled after the idea of welcoming the community — bright, open floor plans where you can see the lot and the service center from inside.

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CUMMING -- A quick drive down Buford Highway heading east from Cumming will provide a display of car dealerships popping up along the commuter corridor, and now drivers of one of the most popular brands in the area have one of their own.

Nalley Nissan of Cumming is now open to customers out of its 44,000-square-foot full-service facility at 1310 Buford Highway.

“Every single day we are here we start to see traffic pick up,” said Dan Clara, managing marketing director of Nalley and Greenville Automotive Groups.

“Not to mention the convenience factor for most people that live in Cumming that have not had a store near them before,” he said.
Before, Nissan owners had to drive to the Atlanta perimeter or Roswell to find a dealership for their vehicle.

“As far as demographics go, this area is one of the highest registrations of Nissans in the state of Georgia,” Clara said.

The dealership offers new, used and certified used Nissans for sale and also has a service center and parts sales center, both over the counter retail and wholesale.

After about 14-15 months of construction on 8 acres on the side of the highway that is also home to new Honda, Kia and Toyota dealerships, Nalley Nissan opened on Feb. 14 with 15 used and about 130 new cars on the lot.

“That is below what we expect to keep here,” Clara said. “Now currently we have about 200 new and about 45-50 used, and as we continue to increase sales you’ll see that number grow.”

The same growth pattern will come into play for the facility’s staff, Clara said.

“From a Nalley perspective, we employ close to 1,700 employees. Now, here, we have about 45-50 employees, and our goal is about 65 people,” he said.

While some people may scoff at the booming growth and construction that large-scale dealerships may represent, Clara said such facilities boost local economic growth.

“When you have so much traffic going up and down the road, we are going to benefit from that just from the organic traffic,” he said. “But then customers can go and decide whether to go and have lunch right down the road then come here and get their car serviced, or vice versa: drop your car off and get it serviced and we shuttle them to go get lunch or to go to the many other shops that are right around the corner.”

Local economies and employing from the area are a crux of the business’s mindset.

“We don’t want to be recognized as just Nalley in general, but it is our goal to become very supportive of the community here in Cumming,” Clara said.

They sponsor Children’s Healthcare of Atlanta and the Rally Foundation, a group that conducts research for childhood cancer.

“That’s one of the challenges I’ve tasked [Executive Manager] Tim [Gunter] with: how can we go out and support the local high school, the local middle school, the police department, the fire department,” Clara said.

He said the showroom and entire facility is modeled after the idea of welcoming the community — bright, open floor plans where you can see the lot and the service center from inside.

“We wanted to be a different car dealership,” Gunter said. “Treat people nice and give a warm and inviting feeling.”


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