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UNG senior tutoring people on how to use their devices through start-up

 
POSTED: March 8, 2017 5:00 a.m.
For the Forsyth County News/

Nicholas Roth, a University of North Georgia senior, founded a technology tutoring service, Teach All Tech, while finishing a degree in business management and entrepreneurship at the Mike Cottrell College of Business.

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Nicholas Roth is a self-proclaimed nerd.

“Obviously I’m a nerd — I’m all about technology,” he said. “If there’s an easier way to do something with technology, I’ll do it.”

His self-description has benefitted the University of North Georgia senior, leading him to found a technology tutoring service, Teach All Tech, while finishing a degree in business management and entrepreneurship at UNG’s Mike Cottrell College of Business.

The Dahlonega resident has also won awards for his business, recently being named the 2017 Rising Entrepreneur of the Year at the Cumming-Forsyth County Chamber of Commerce’s Excellence in Business Awards Gala.

The mission of Teach All Tech is simple, Roth said: to help people learn how to use their devices, phones, tablets and laptops so they can connect with family and friends, download applications and other technology essentials and improve their computer literacy skills.

While Roth only founded the company a little over a year ago, he said the idea developed over a number of years.

“I used to work for AT&T and T-Mobile,” he said. “When I was at [both places], one of the things that kept happening was people would come in with questions of how to use their phone or their tablet, and we couldn’t really help them because we’re sales people.

“If [patrons] came in and weren’t going to buy something, the manager wouldn’t really want you to ‘waste time’ with them; they didn’t really value instructing people on how to use the stuff they had bought from us.”

Roth said he was taken aback by the unofficial company policies and decided to work around the problem.

“I would have people come in when the store was slow so I could sit down and help them,” he said. “I sort of started having clients who would come see me just to learn stuff, and then it started to get to a point where my manager would have to say, ‘you’ve got to spend less time with these people because you need to be selling more.’

“That put me in a spot of, well, I really do want to help these people but I just couldn’t [help] them where I was at so I had to figure out a way to serve these people — there were a lot of them, and they just wanted to learn.”

Roth said part of the driving force behind the business is how he feels when he aids someone.

“When I started seeing people know how to use [their device], it changed everything,” he said. “They would be a master of their device once they got the basic stuff down, and I wanted to keep doing that for people.”

With about 18-19 clients, Roth said he stays busy — especially given he’s still a full-time student.

After graduation — which is projected for December 2017 — he plans to continue running Teach All Tech.

“I don’t have like a five-year plan for what I want to do when I graduate, but I know that I like doing this and [want] to keep doing stuff with technology,” Roth said. “I’ve gotta stick with technology.”

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