Forsyth County retailers don't care whether they're Steelers or Packers fans, they just want local Super Bowl business.
From food to electronics, the week leading up to the big game is always a busy one for retailers.
"It's almost a holiday-type weekend," said Steve Reid, manager of the Super Target on Market Place Boulevard.
Brend Reid, spokeswoman for Publix grocery stores, agreed.
"The Super Bowl is one of the largest food occasions in the South," she said. "It's as popular for grocery stores as Easter or Thanksgiving."
Super Bowl XLV, which pits the Green Bay Packers against the Pittsburgh Steelers, is set for 6:30 p.m. Sunday.
Both retailers have been preparing for the busy weekend for some time and are offering numerous Super Bowl-related sales.
Beginning today, Publix stores are featuring deals on everything from frozen pizzas and hot dogs to deli platters.
"We've been ready for a while," Brenda Reid said. "Now we're just waiting on the customers to come in."
Some of the grocer's big game sales include ribs, deli shrimp rings, sub sandwiches, fried chicken and chicken wings platters.
"On our buy one, get one free, we've got hot dogs, potato chips, barbecue sauce, and of course beer is on sale," she said.
At Target, Steve Reid said similar items have been discounted. Among them: ribs, sodas and frozen pizzas.
"We have tortilla chips that are buy one and get a free jar of salsa," he said.
Target also boasts a sales section called "Valenbowl," in which Super Bowl and Valentine's items are combined.
"For example, something like M&Ms [candy] that could go for Valentine's Day or the Super Bowl are in the Valenbowl section," Steve Reid said.
At Publix, customers can pick up Super Bowl-themed desserts from the bakery.
"We have a lot of cakes and cupcakes decorated like footballs," Brenda Reid said.
For those looking for some party ideas, she said, the stores are also offering recipe demonstrations.
"Our Apron sample recipes this week are fundido franks and muffaletta gumbo sausage," she said. "The fundido is hot dogs with a Mexican style and the muffaletta is hot dogs with a Canjun style."
Besides food, Target also has sales on electronics.
"We have 50-inch, 47-inch TVs on sale," Steve Reid said. "People often wait for big events like the Super Bowl to purchase those."
Jeremy Crow of Best Buy, which is also on Market Place, agreed.
He said the customers can find a number of sales this week at the electronics and technology store.
Among the top items are 46- and 55-inch high-definition televisions.
"We've got 30 to 40 percent off a lot of our entertainment centers," he said. "And of course we do price matching, so if someone comes in with a better price, we can match it."
For those who have their big screens, Crow said the store also features a number of accessories to help them maximize the gridiron action, including digital recording devices and others that add theater-quality sound.
"Some of our televisions come with surround-sound packages and some come with Blu-ray packages," Crow said.
Crow said the entire month of January was a busy time.
"People definitely do come in to buy TVs before the big game," he said, noting that sometimes those items get returned right afterward.
"But that's not necessarily a bad thing," he said. "We just resell those items to other customers for a better price."