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Grandmother finds niche in coffin business
Casket 1 WEB
Alice Reiter’s work with Custom Casket Company has earned her the nickname “the Casket Lady.” A grandmother of five, she previously worked in real estate. - photo by Autumn McBride
It’s been only a couple of months, but Alice Reiter’s earned her new nickname.The Forsyth County grandmother of five first heard the title while stopped at a gas station to fuel up.“A young man pumping gas on the other side said, ‘Oh, you’re the Casket Lady,’” Reiter said. “And I said, ‘Yes I am.’”The name stuck, and she’s since become known by the title around town, with her boss and many funeral home workers. It’s even on her nametag.At McDonald & Son Funeral Home and Crematory in Cumming, employee Mark Musselwhite said Reiter’s “definitely become ‘the Casket Lady.’” “I think it’s her personality,” he said.