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Merchants flock to mall
The Avenue adding many this summer
Avenue Adds Businesses 3 es
Gil Allen, a furniture dealer, looks over items ordered by Heirloom Home Furnishings Tuesday afternoon in the new store at The Avenue Forsyth. Below, Byrd compares lamps. - photo by Emily Saunders
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The Avenue Forsyth is at 410 Peachtree Parkway, just off Ga. 400 at Exit 13 in south Forsyth. For more information, go online at

A few new faces are coming soon to The Avenue Forsyth.

Over the next few months, seven retailers and three office tenants are expected to join the ranks at the outdoor shopping mall in south Forsyth.

First among them was Heirloom Home Furnishings, which opened May 1.

“It’s a great location, a great place to be and it’s where most of our customers are,” said David Montina, sales associate. “We’ve been very happy with the response we’ve been getting.”

The store is in the process of changing names to Ariana Home Furnishings, Montina said.

It may take time for people to get used to the new name and store, but “once they’re in here, they’ll be back,” he said.

In the coming months, the retailer will be joined by several others — American Threads, Azalea Nails, Bravura, e.k. Taylor, I.O. Metro, La Maisonnette, Bob Phillips & Associates, Unicoi Systems and Vickery Pediatrics — at The Avenue.

American Threads is a boutique offering affordable styles for young women.

For evening, cocktail and special occasion dresses, Bravura boutique also provides affordable prices for women. Bravura is relocating from Alpharetta.

The Avenue provides a much larger space, which owner Malcolm Fraser said will “dramatically increase the choices for prom, pageant, homecoming and bridal clients.”

The new tenants will be a great addition to the mall’s current offerings, said Avenue spokeswoman Megan Jurkovic.

“We look forward to the shopping and professional service options that these new tenants will offer,” she said. “We continue to find the perfect complements to our already dynamic mix of retail, restaurant and office tenants.”

New tenant La Maisonnette will offer home accents, including a diverse selection of decorative accessories, while I.O. Metro will add eclectic, imported home furniture to the mix.

For e.k. Taylor owner Shelley Caine, moving the women’s apparel store to The Avenue stirs emotions.

As the first tenant to open in Vickery Village, Caine said “it’s a bittersweet thing for us” to relocate.

“We’ve got such a love for Vickery in our heart,” she said.

Caine said she will close the Vickery location prior to moving to The Avenue at the end of September.  

“We’re really excited because we’re going to be an anchor tenant there,” she said. “We’ve got a great location in the corner and it’s really a great mix of businesses there that provides a great deal for the community.”