By allowing ads to appear on this site, you support the local businesses who, in turn, support great local journalism.
Movies a tradition
Box office offers variety this season
Drew Johnson works the concessions counter at Movies 400. - photo by Emily Saunders
From mysteries and mayhem to rodents and romance, AMC Avenue Forsyth 12 and Movies 400 are serving up perhaps the most important entertainment this Christmas — variety.

Christmas is always a popular time for movies. But with the selection this year, AMC spokesman Andy DiOrio said there’s something for everyone.

“The great news about this Christmas is it’s going to be a very busy one,” he said. “You will have a bunch of families together and going to the movies is a great family experience.”

“Avatar,” which topped the box office last week, is expected to hold strong again this weekend.

But this is also the first weekend for big blockbusters like “Sherlock Holmes,” “Alvin and the Chipmunks: The Squeakuel” and “It’s Complicated.”

In addition, Disney’s “The Princess and the Frog” and “A Christmas Carol” are out there, said DiOrio, so there are many options.

“Traditionally, there’s usually one big film that opens Christmas Day ... I think it will certainly help there’s going to be a huge variety,” he said.
“Each of these films can appeal to such a wide audience.”

Kim Haynes, manager of Movies 400 in Cumming, said morning shows are typically slow on Christmas. The crowds start growing once “everyone’s presents are open.”

“It’s just the time of year for a movie,” she said. “It’s time for everybody to spend a little bit of time together and it’s a little tradition that people have.”

Haynes said “Avatar,” playing in 3-D at both movie theaters, could be dethroned from the No. 1 box office spot by “Sherlock Holmes.”

“But [Avatar’s] doing pretty well,” she said. “I took a peek in there and the 3-D looks really good.”

Movies during Christmas are also helped by the slowdown in football season, said Haynes, who credits that for the uptick in business.

“It’s helped,” she said. “We’ve also gone down on our prices during the week, so that’s helped some too.”

While going to a movie with the family is a great post-Christmas activity, DiOrio said it’s also a popular way to spend the day for “people that may not celebrate the holiday.”

“You have people who both celebrate the holiday and those that may not,” he said. “But they’re all wanting to do the same thing, and that’s to be entertained.”