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Hospital sports new look, name
Medical center sheds 'regional'
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North Fulton Hospital, formerly North Fulton Regional, now has a new logo to go with its shortened name. - photo by Submitted
North Fulton Hospital, formerly North Fulton Regional Hospital, has unveiled a new logo to go along with its shortened name.

“This is an exciting time at the hospital,” said Debbie Keel, chief executive officer of the hospital in Alpharetta.

“We chose a logo that will hopefully stand out in our community as being warm and inviting. That is what we are, a friendly place to go when you are in need of high quality medical care.”

The hospital, which has more than 400 staff physicians and 200 volunteers, is designated as a Level II trauma center.

It provides services ranging from oncology and surgical to neurosciences and orthopedics.

The hospital’s varied offerings were part of the reason for the switch, said hospital spokeswoman Joanna Stotter.

“We are a community hospital and we are here for the community, but we have a lot of high-tech services,” she said. “By dropping the ‘regional,’ we were hoping to get rid of the connotation that we’re a small, rural-type hospital.”

Stotter said hospital officials narrowed the field of design options to three before the hospital’s 1,000 employees voted on the final design.

“It worked out well because our personal favorite seemed to be the employees’ favorite as well,” she said. “We wanted it to be warm, soft but not too feminine, and something that would resonate with the community.”

Though the hospital had long been considering the change, Stotter said it was Keel’s priority to revamp the hospital’s name and logo.

Also reflecting the switch, the hospital’s Web site has changed to

“We’re still in the baby stages,” Stotter said. “It’s now starting to go onto all of ... our forms and everything new that we’re ordering. But as far as our signage and anything that’s out in the community, that’s going to be a little bit of a longer process.”