NORTH FORSYTH — While children of all ages will be buying dad traditional gifts like ties and coffee mugs, some Forsyth County retailers have a lot more to offer for Father’s Day.
Chase Wales, co-owner of Country Folks Superstore at Spot Road and Dahlonega Highway in north Forsyth, said he and his staff are ready for a busy few days leading up to Sunday.
“We started our big Father’s Day sale this past Friday and we blew the doors out,” Wales said. “So it’s building up and we’ve got a lot more stuff we’re going to put on sale throughout this week.”
Country Folks isn’t alone in having Father’s Day sales to better market the big day to customers.
According to the National Retail Federation’s website, the holiday is big business in the United States.
The average shopper plans to spend about $113 on dear ol’ dad for his special day, according to a survey conducted by the federation, and total Father’s Day spending is expected to reach about $12.5 billion. That’s down slightly from last year’s overall spending of about $13 billion.
Wales, who owns Country Folks Superstore with his soon-to-be father- and brother-in-law, Danny and Chase Roper, said he hopes the store’s first Father’s Day will be as successful as its opening months have been.
The store, which offers a wide range of products, opened in January after the family bought the site in November and did major renovations.
“It’s been wide open and we haven’t stopped,” Wales said of business since the doors opened.
Among the offerings are several Georgia-produced natural foods and a line of Amish food products from Pennsylvania and Michigan.
There are also plenty of items perfect for almost any dad, such as a full hardware section, hunting supplies and heavy-duty boots and overalls.
“Pretty much every dad has a family pet, whether it’s a horse or a dog, and we have all the products for them too,” Wales said. “We’re a full-on feed store.
“And then, if dad has a garden, we have plenty of supplies for that too. We’ve sold over 5,000 pounds of vegetable seed this year, and 350,000 vegetable plants, so we’ve got that market down too.”
If families are looking to take dad out for his big day, Pete Charles, manager of Country Land Golf on Mayfield Drive in north Forsyth, said his business can help.
“The days leading up to Father’s Day is a busy time for us,” Charles said. “They bring daddy out to play golf, so we sell a lot of gift certificates and stuff like that for them.”
Charles said the course usually sees about 100 players on Father’s Day, a little higher than usual for a Sunday.
“What we have on Father’s Day is a lot of families,” he said. “You know, the kids will bring dad out and sometimes mom comes and rides along. Typically, it’s just men and their friends.”
While Country Folks has seen customers readying for Father’s Day since the end of last week, Charles said the golf course won’t see its peak of sales for the big day until later this week.
“It’s a last-minute thing because [kids] know they can still get [a golf certificate],” he said. “They can’t find anything to fit or suit him, so they just run and get him a gift certificate.”
Wales is expecting plenty of gift certificate purchases the rest of the week as well since he admitted men can often be difficult to shop for.
“We tend to buy stuff before we actually need it and then when we actually need it, we already have it so nobody can buy it for us,” he joked.