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Nalley Nissan of Cumming breaks ground on Hwy. 20 site
Nissan
Officials gather to break ground on the Nalley Nissan of Cumming dealership off Hwy. 20. - photo by Paul Dybas

EAST FORSYTH — The fifth car dealership targeting a stretch of Hwy. 20 near Cumming broke ground Monday.

Nalley Nissan of Cumming, owned by Asbury Automotive Group, is expected to be completed by the end of the year, officials with the group said.

“We will spend over $15 million on this facility before we’re done with it,” said Craig Monaghan, CEO of Asbury, during a ceremony at the site between Nuckolls Road and Haw Creek Circle

The 45,000-square-foot facility will be at 1301 Buford Highway (Hwy. 20), a heavily traveled state route that connects Forsyth and Gwinnett counties and will create 85 to 100 jobs, Monaghan said.

He said customers will be able to buy new and used vehicles and take advantage of 20 service bays, six details bays and a standalone carwash.

“This area is the No. 1 Nissan market in Atlanta, and we’re going to be right here in the heart of it,” Monaghan said.

The next closest Nissan dealership is in Alpharetta, said Bill Hayes, vice president of Nissan for the Southeast region. Asbury, headquartered in Duluth, also owns a Nissan/Infiniti dealership that recently broke ground in Doraville.

“The evolution of the industry is more about crossovers and SUVs as people’s preferences shift,” Hayes said. “It’s a nationwide trend and one in the Southeast and in Atlanta.”

This dealership is one of five that is or will open along Hwy. 20 in recent and coming years.

Lou Sobh Honda opened in late 2013 at Hwy. 20 and Sanders Road, just west of the future Nissan site. A Lou Sobh Kia recently opened next to it.

An 8-acre tract was rezoned in October 2014 for a Q Automotive dealership, and plans for a Toyota/Scion dealership was approved in March 2015.

“This is where the growth is, plain and simple,” Monaghan said.

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