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Support for small business encouraged
Local merchants ready for Saturday
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Forsyth County News

While big box retailers are enjoying revenue from Black Friday sales, smaller businesses are hoping customers will visit their establishments Saturday.

Small Business Saturday was created by the U.S. Small Business Administration to encourage shoppers to celebrate and support smaller, locally owned establishments.

The day after Thanksgiving is known as Black Friday for its potential to help merchants make a profit, but the shopping and deals continue throughout the weekend.

According to the administration’s Web site, some 100 million people in 2011 came out to support small businesses in local communities on the Saturday after Thanksgiving.

Cheryl Evonosky, who along with daughter Cheryl Mowery owns Victoria’s: A Distinctive Children’s Boutique on Peachtree Parkway in south Forsyth, is hoping many residents will visit her small shop this Saturday.

“We’d absolutely love to see people come out on [Small Business Saturday],” she said. “It’s important to support your local businesses.”

James McCoy, president and CEO of the Cumming-Forsyth County Chamber of Commerce, agreed.

“I think it’s really important for folks to remember as they choose places to spend their holiday dollars, that when they are spending that money in Forsyth County it’s certainly supporting local jobs,” he said.

“It is certainly an investment in our community.”

Evonosky, whose 11-year-old store specializes in children’s wear for girls and boys, said she believes supporting locally owned companies is the key to rebuilding the economy.

“That’s how the economy is going to grow, especially in Cumming because Cumming is based on a lot of small businesses,” she said.

McCoy agreed, adding that local sales tax money is an important building block to create successful communities.

“Keep sales tax local is directly impacting our ability to fund the very infrastructure projects that are a part of what makes this community great,” he said.

“If we can all maximize every opportunity to spend that money locally, we’re all the ones who will benefit from that.”