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The Avenue adds five
Outdoor mall welcomes merchants
Ave 199
Five-year-old Maya Olmos has a difficult time deciding between the many flavors at the new Häagen-Dazs store at The Avenue Forsyth. - photo by Jennifer Sami
After just two weeks in business, Rami Hachamoff has repeat customers.

That could be because the mix of Chinese, Indian, Japanese, Thai and Vietnamese cuisine at Tin Drum appeals to a wide variety of tastes.

The new eatery at The Avenue Forsyth is the company’s first venture outside the perimeter of metro Atlanta. Hachamoff, restaurant manager, said the location was ideal.

“So far, it’s been really nice. Business has been steady,” he said. “Since school is back in session our opening was very strong because this complex attracts a lot of kids from the high schools.”

The Tin Drum is one of five new tenants which saw similar potential in the outdoor mall on Peachtree Parkway off Ga. 400’s Exit 13.

In the past three months, Charming Charlie, RW Design & Exchange, Furniture Xpress and Häagen-Dazs have also opened. In the next few months, Cheeky Taqueria, Picture People and Solar Dimensions will join the fold.

“We are proud that The Avenue continues to attract strong local and national retailers and appreciate the surrounding community’s support of our nearly 70 tenants,” said Megan Jurkovic, marketing manager for the retail center. “We look forward to introducing more retailers in the coming months.”

Charles and Rhonda White, owners of RW Design & Exchange, said the center’s atmosphere is well suited for their high-end interior design and home furnishings business.

“We looked at quite a few [locations] but this one had everything we were looking for,” Charles White said. “It has the downtown feel and structure to it ... it’s just a fantastic location.”

The store, which the Whites said is more of a design gallery, opened last week. It serves an array of customers, both commercial and residential.

“We can do as little as sell candles up to completing a full home,” Rhonda White said. “We’re all about the customer. We make our clients’ houses their homes.”

For Kristi Clayton, it was the growing area that attracted her to Häagen-Dazs, which she manages.

“Teens on Friday, Saturday and Sunday—that’s the bulk of our business,” she said. “Being beside the Gymboree is wonderful because there’s lots of little kids going in there all the time and they pull their parents in.”

The nearby AMC Avenue Forsyth 12 also has been a big draw for merchants.

Hachamoff said because the Tin Drum is across the street, it generates a lot of traffic from movie-goers.

“We get a lot of exposure from the movie theater,” he said. “Some of the people who don’t even know that we’re here, if they go see a movie, they’ll come by and pick up a menu. Usually, I see them back here at some point.”