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Former Centennial High football, south Forsyth youth coach arrested for dealing narcotics after 64K pills seized
Police: Was repackaging UPS shipments from outside U.S. to 230 customers nationwide
Jeffrey Measor
Jeffrey Measor.

SOUTH FORSYTH – A 39-year-old south Forsyth man was recently arrested for allegedly dealing prescription medication after Forsyth County Sheriff’s Office narcotics detectives and federal agencies confiscated more than 64,000 pills in three separate drug seizures.

Jeffrey Measor, who was arrested April 21, was charged with five counts of distribution of schedule IV controlled substances and two counts of possession of schedule IV controlled substances, according to Deputy Doug Rainwater, a spokesman for the sheriff’s office.

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In 2015, The Forsyth County News produced an award-winning investigative series examining the rising numbers of overdose deaths in Forsyth County in recent years and what is being done locally and nationally to combat the issue at its root. To read Heroin's Hold, click here.

Measor was the football coach at Centennial High School from 2007-11, facing off against then-region opponents West Forsyth and North Forsyth high schools in those last few years.

Centennial confirmed Measor has not worked at the school in Roswell for six years.

Measor reportedly used two UPS stores in Forsyth County every other day for the last six months to pick up or drop off packages originally from India that came through New York, Rainwater said. Packages supposedly arrived with a spreadsheet of labels, and Measor is accused of splitting up the pills before redistributing them.

He coached 8U youth baseball at Sharon Park for the fall 2016 season, a parent confirmed, which ran from late August to mid-October. Further such coaching was not immediately known.

“FCSO narcotics detectives, working with federal agencies, identified and arrested Measor [in April],” Rainwater said. “His base of operation was out of his residence here in Forsyth County and evidence showed that Mr. Measor was being shipped boxes of tramadol, alprazolam and carisoprodol from outside the U.S.

“Mr. Measor admitted to then repackaging and redistributing them to over 230 customers across the U.S. There were three seizures associated with this case: one at his [south Forsyth] home and two others at two [separate] locations in the county in May.”

Tramadol, an opioid pain medication, is used to treat moderate to severe pain in adults and has a high risk of dependence.

Opioid addiction – from other prescription pain medications like OxyContin or Percocet and from illicit drugs like heroin – has been at the forefront of conversation in the past couple years as states fight to address and reduce a nationwide drug problem causing more and more overdose deaths.

The Georgia Bureau of Investigation recently warned of counterfeit pills, which often contain a more serious or dangerous drug than labeled, like fentanyl, a substance 100 times stronger than morphine that is also increasingly being found in heroin.

Alprazolam, more commonly known by its brand name, Xanax, is a benzodiazepine often used to treat anxiety and panic disorders, and carisoprodol, a muscle relaxant, is often taken in conjunction with barbiturate medications, though is not classified as such.

Rainwater said the sheriff’s office is not releasing the names of its federal partners due to continuing investigations, nor has it released the estimated street value of the drugs.

Measor was released on $82,520 bond several weeks ago, Rainwater said.