SOUTH FORSYTH — Three South Forsyth High School students recently participated in a national competition to market an athletic apparel chain’s company and products.
Sydney Janes, a senior, and juniors Lindsay Nance Daniel Graves were named as national finalists and placed third in the Finish Line Challenge. They completed the project as part of a marketing and entrepreneurship class at South. Taught by Debra Moore, the class is within the school’s DECA program, an international club that promotes business and marketing professionalism in high school and college students.
The three students developed a plan to analyze their Omni-channel strategy, Moore said, which included researching customer experience through mobile technology, the Internet, social media, offline media and in the store.
They developed recommendations to improve their strategy based on their research results and presented them in a YouTube video. The video was judged with other participants’ projects by Finish Line executives to determine finalists.