Chris LeBlanc said the second annual Grass in the Grove Bluegrass Music Festival is "just a good, old-fashioned family fun day."
LeBlanc, a fan of the American roots-style music, said he hopes to double this year's attendance from last year's crowd of nearly 300.
Headlining the show Saturday at Shady Grove Campground are Honi Deaton & Dream, who LeBlanc said have won numerous awards for their music. He said there will be some local talent there as well, like Georgia Mudcats.
"I think it's going to be a real good time," said LeBlanc, outdoor program technician for Forsyth County's parks and recreation department. "We're just hoping for good weather through all these hurricanes out there."
Tickets are $10 per car and LeBlanc said there's plenty of space.
"We've aleady got a lot of campsites sold for the weekend, but there's lots of space left."
LeBlanc said families are welcome to "bring their picnic baskets and blankets." Visitors also can bring their own food, though alcohol is prohibited.
Hot dogs, sodas and boiled peanuts will be for sale at the festival, which runs from 11 a.m. to 6 p.m. at the campground.
"It was pretty laid back last year," LeBlanc said. "It's a bunch of good, clean music going on and basically kids playing in the grass. It's something you can bring the whole family to."
Parks and recreation staff member Nikki Belmonte praised LeBlanc's work to promote this year's festival.
"Christopher's efforts to get the word out were extensive this year," Belmonte said. "He's worked really hard to bring this thing together."
Other musicians at the festival include Hardline Drive, Suggins Brothers, Steel String Session and the Harmon Family.