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How one company is using March Madness to honor former Forsyth County resident
March Madness Basketball Contest 1 030319
Photo by Chris Chow on Unsplash

A local business is using March Madness to honor a former Forsyth County resident and raise money for a local charity.

Bradford Turner Insurance Group has started a contest for the popular college basketball tournament that is open to the community until Friday, March 15. Entrants can go to the company’s Facebook page and find a link to a printable tournament bracket that they can fill out and drop off at the company’s office at 3250 Keith Bridge Road.

The winner of the contest will receive $10,000, with a runner-up prize of $1,000.

The company is asking for $5 donations with each entry to reach its goal of raising $5,000 for United Way of Forsyth County in honor of Allen Hammond, a former Forsyth County resident who died of cancer on Jan. 17.

Hammond used to run a small mortgage business out of the white, two-story Colonial-style building where the Bradford Turner Insurance Group has its office.

Hammond was a Forsyth County native and military veteran who, along with his wife, Bettina, were heavily involved in the community, including with United Way of Forsyth County.

With Bradford Turner Insurance Group’s small connection to Hammond, they saw an opportunity to create a fun contest that would honor his legacy and help a local organization.

“He served our country, and he served our community, and his wife is still serving our community,” said Brittany Turner, marketing/operations manager with the company. “We thought it would be a good opportunity to raise some money for United Way.”

Even after March Madness starts, the Bradford Turner Insurance Group is accepting donations until Monday, April 15, Turner said.

Donations can be dropped off at the company’s office or at United Way of Forsyth County’s office at 240 Elm Street in Cumming, Turner said.