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Scoreboards may be revenue opportunity
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A recreational softball team practices Wednesday at Coal Mountain Park. A new scoreboard contract with Coca-Cola could open up revenue potential for Forsyth Countys parks system. - photo by Autumn Vetter

 

A new contract with Coca-Cola could open up revenue potential for Forsyth County’s parks system.

The county and the Atlanta-based company have worked together for about 40 years, for most of which Coke has provided scoreboards in return for exclusive sales of its products.

The company has been getting out of the scoreboard business and no longer provides new signs, Donna Kukarola, county procurement director, told the county commission during a work session Tuesday. It does, however, perform maintenance on existing ones.

With the current contract soon to expire, Coca-Cola wants to transfer ownership of the scoreboards to the county in exchange for some new terms and continuation of exclusive sales of its products, Kukarola said.

The five-year deal would include Coca-Cola paying the county $5,000 annually plus $3 per case of drinks sold and 20 percent of vending sales.

The company would also provide recycling bins at parks with programs.

The anticipated revenue from the agreement is more than $22,000 per year, with a five-year total of about $113,000.

Scoreboard maintenance would then be the responsibility of the county, Kukarola said. Repair costs in the past three years totaled less than $9,000.

Forsyth would then also have the potential to sell advertisements on the boards, as long as it isn’t with a competitor of Coca-Cola, Kukarola said.

Commissioners debated whether the ads should be sold and the revenue earned by the county or the local parks foundation. They ultimately delayed a decision on that matter.

Of the park system’s 68 scoreboards, 29 are owned by Coca-Cola, and the remainder by the county or its booster clubs.