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Here’s how Forsyth County leaders are trying to attract a Trader Joe’s
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Trader Joe's in Norcross (GoogleMaps)

With the recent announcement that Earth Fare was closing all locations, including their Ronald Reagan Boulevard location, locals have loudly voiced their support for a new healthy grocery store: Trader Joe’s.

Now, even elected officials are trying to attract the business.

Commissioners approved sending a letter to officials with Trader Joe’s asking the company to take a look at Forsyth County. Chairwoman Laura Semanson said she had already reached out to the Forsyth County Chamber of Commerce to get in touch with the company.

“They do build quite a firewall around themselves because there is so much demand to bring them to the community,” she said. “But what we had decided to do was put together a packet basically that would be selling Forsyth County.”

Semanson said chamber officials were also looking into sending a video package to Trader Joe’s showing off the county and its demographics and accolades as the state’s healthiest county.

“We’re hoping to get some really creative and enthusiastic video shots of people who want them to come here,” she said.

The packet would also include letters from the chamber.

Semanson said the store has been “wanted for a very long time” and could potentially go in the same spot as Earth Fare.

“I know from the high view that sometimes market research people looking for where new grocery stores go, and they’re looking at cities and not necessarily looking at counties,” she said. “They might not get the whole picture looking at a city of 6,000 [residents] versus a county of 230,000.”

Trader Joe’s has 508 stores in 42 states and Washington D.C., including seven in Georgia.

But none of those stores are in Forsyth County. The closest one is in Norcross/Peachtree Corners. 

Athens, Atlanta, Buckhead, Marietta, Sandy Springs and Roswell also have a Trader Joe’s.