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Hollis named East Forsyth High School's first athletic director
Matt Hollis

Matt Hollis has been named the first athletic director at East Forsyth High School, Forsyth County Schools announced Wednesday.

Hollis served as head football coach at Forsyth Central High School from 2002-04 before a one-year stint as Cedartown's head coach and athletic director. He is currently an assistant administrator at Denmark High School and has also worked at South Forsyth High School.

East Forsyth will open in August 2021 ahead of the 2021-22 school year.

"When I came back with the opportunity of opening Denmark, all of a sudden you're looking at five schools in the county and it's totally different," Hollis said. "You've got new leadership at the top with Dr. Bearden, it's just bigger, the whole place is different — Hammonds Crossing, my gosh. The fruit stand is gone and Mudcats is gone. Now it's Bojangles' and a RaceTrac."

Hollis said he hopes to narrow the search for a head football coach by January, but the situation is fluid because the high school football season extends to Dec. 30 this season.

"The head coaching position has been posted as of today ... that's a huge job that has to get moving quickly," Hollis said. "They all do, but it takes a lot to get through that. That's the biggest single staff of people in any school. The football coaching staff involves more moving pieces than any other sport. Along with that hire will come assistant coaches and filling the other roles at the same time."

In addition to football, Hollis has coaching experience in soccer and wrestling, and has served as a strength trainer. 

"I’ve been fortunate to have a window into this county in several different areas," Hollis said. “When it was three schools coming from a mountain region into basically Tucker, Marist, (St.) Pius and that change. My last game at Washington County was when North beat us before I became the head coach at Forsyth Central. North Forsyth went to the Georgia Dome that year. That was one very different time in this county."

As a football player, Hollis was part of Jacksonville State's national championship team in 1992, which beat Pittsburg State 17-13 in the Division II title game.

“We are thrilled to have Matt join the Broncos to lead the development of our athletic programs and extracurricular activities,” East Forsyth Principal Jeff Cheney said in a press release. “Matt has held numerous leadership roles at various schools, which helps him understand the support our students and coaches will need, and the critical importance of cultivating strong community engagement for the long-term success of all at East Forsyth HS.”

East Forsyth will be the county’s seventh high school and will be able to accommodate more than 2,000 students.

According to redistricting plans, more than 1,000 students will move to East Forsyth from North Forsyth High School, plus nearly 500 students from Forsyth Central High School.

This story has been updated.

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