Forsyth County could be getting its first Cadillac dealership.
According to county documents, The Smith Motors Realty Corp., has applied to rezone 22.13 acres off Buford Highway near Echols Road from agricultural district (A1) to highway business district (HB) with a conditional-use permit for two vehicle sales dealerships totaling 54,256 square feet with 434 parking spaces.
It would pave the way for Cadillac of Lake Lanier to relocate from its current location in Gainesville off Browns Bridge Road, according to general manager Charles Aycock.
The new facility is slated to be the “first of its kind in the entire country,” according to a post about the move on the dealership’s website, with “state-of-the-art equipment and technology.”
Featuring Cadillac’s new “boneline” façade design, the buildings’ architecture is meant to “convey sophistication, quality and intimacy of scale,” according to the website.
The Cadillac dealership will occupy a 31,800-square-foot building that will include a concierge, customer lounge, refreshment area, runway style showroom as well as a certified service area with 32 service bays, according to a concept plan.
Another dealership is planned on the property for a 22,456-square-foot building with 16 service bays.
The complex would be the second in four years added inside the Buford Highway Overlay District east of Ga. 400 after Beaver Toyota opened in October of 2017.
There was no informal recommendation one way or the other during a June 5 meeting of the Forsyth County Planning Commission, according to county documents, but county staff requested a host of modifications to the site plan.
Two conditions were proposed, too, including that “all walls be faced with stone or brick.”
The application is currently in the work time period until Dec. 3.
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