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New Honda dealership opens
Lou Sobh offers service, convenience
Service staff members work in the shop area of Lou Sobh Honda. - photo by Crystal Ledford

At a glance



Lou Sobh Honda

1105 Buford Road

(770) 813-1995



Sales department

9 a.m. to 9 p.m. Monday-Friday

9 a.m. to 8 p.m. Saturday

1 to 6 p.m. Sunday


Service department:

7 a.m. to 7 p.m. Monday-Friday

8 a.m. to 5 p.m. Saturday

Closed Sunday

Forsyth County area residents have a new option when it comes to buying and maintaining vehicles.

Lou Sobh Honda, 1105 Buford Road, opened to the public on Dec. 1 after several delays due to heavy rain earlier this year.

The dealership is one of several owned by the Sobh family, said Mike Sobh, vice president of the company and son of Lou Sobh.

“We have a Kia store in California, a Honda store in Jacksonville [Fla.] and a Chevy store in Milton, Fla.,” Sobh said. “We do pretty much Honda, Kia and Chevy.”

The new dealership is situated on 14 acres near the Market Place Boulevard retail corridor.

“This is going to be a great site for us,” said Sobh of the facility, which has more than 400 new vehicles on its lot.

The dealership was first slated for a site on Hwy. 141 in south Forsyth several years ago. After a lengthy legal battle with a Roswell-area dealership, leaders decided on a new location in Forsyth.

Sobh said the move was a good one.

“Things are going very well. Sales have been very good,” he said. “We’ve had a lot of positive feedback that people are so happy to have a choice in the county.

With a 50,000-square-foot structure housing the sales and service departments, Lou Sobh Honda has plenty of room for customers seeking a new vehicle or those waiting on theirs to be repaired.

“Our service department can work on any make or model,” Sobh said.

He added that the service side has been a huge benefit, particularly for the many Honda owners who previously had to travel to other counties for maintenance.

“Honda owners love that they don’t have to go all the way down to the Mall of Georgia and fight the traffic, or down to Roswell or up to Gainesville,” Sobh said. “It’s also nice coming to a brand new, state-of-the-art facility.”   

David Woods, a service department employee, echoed those sentiments.

“Everybody has said they are so glad we’re here so they don’t have to drive to Gwinnett or Woodstock anymore,” Woods said. “It’s amazing how many people have been watching just as they drive by to see when the store was going to open.”

Those in the market for a new ride can enjoy the structure’s spacious showroom.

According to Sobh, the facility is the newest type of structure used by Honda.

“We have this new, generation three look from Honda,” Sobh said. “It’s only the third building like it in the country and the only one in the state of Georgia.

“All of the equipment, the technology, our quick check machines, it’s all state of the art and that makes everything more efficient. Everything’s very efficient, clean, new and definitely looks great.”

Sobh said despite the all the new aspects of the facility, it still maintains old-fashioned values.

“It’s definitely a family-owned business,” he said. “My dad lives in Duluth and I live on the border of Forsyth and Gwinnett counties, in the Suwanee area, so we’re very happy to be here.”

Sobh said the company also plans to be involved in the community.

“We’re already doing chamber of commerce events and I’m going to a Rotary Club function tomorrow,” he said. “We also want to do a lot of school sponsorships and those type things.

“We’re excited to be here.”