The North Forsyth High School DECA program hosted a local technology company Oct. 26. DECA prepares emerging leaders and entrepreneurs in finance, hospitality, marketing and management.

Landis+Gyr, with U.S. headquarters in Alpharetta, is the leading global provider of integrated energy management solutions for the utility sector and operates in more than 30 countries across five continents.

Gaurav Marmat, product manager, and Jonathon Alexander, TIE Lead, came to speak to 56 students in the entrepreneurship and engineering classes. They shared their story and conclusion that “everyone is in marketing.”

A couple years ago they wanted to expand their internship program but quickly realized challenges in competing for candidates.

Digging into entrepreneurship and the best way to attract college students, we heard how engineers put on their marketing hats. After going through different ideas, they were able to come up with ways to promote their company to recruits.

They explained marketing concepts such as the “wave timeline,” a way to set up different events and promotion projects over a period of time to get the word out, and using apps and social media to reach their target market. They were able to tie in both marketing and engineering topics to benefit all of the students.