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Home show draws local vendors
Event can boost firms' visibility
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Forsyth County News

If you're going

The 2010 Spring Atlanta Home Show will be held at the Cobb Galleria Centre at Two Galleria Parkway in Cobb County. The show will run from 10 a.m. to 8 p.m. Friday and Saturday, and from noon to 6 p.m. Sunday. Tickets are $10. Two-day passes are available for $15. Admission is free for children 12 and younger and senior citizens. Real estate agents will be admitted free Friday in exchange for a business card. Contact: (770) 798-1997 or

Home may be where the heart is, but it may also house a few leaky sinks or damaged floors.

From repairs to high-end upgrades, this weekend's Atlanta Home Show features experts, products and a wealth of ideas for the home.  

More than 300 local home improvement companies will exhibit their products and services Friday, Saturday and Sunday during the 32nd annual spring expo at the Cobb Galleria Center.

Among vendors are several from Forsyth County, including expo regular Exovations.

The company has attended both the spring and fall home shows for about the past nine years, said Doug Bowling, residential sales manager.

“It has huge, huge walk-in traffic, from people that are looking to remodel as well as people who are contemplating building homes to get ideas for different products,” he said. “And there is certainly some residual business in that regard down the road.

“It’s really a great lead generator.”

If it’s an outdoor issue, chances are Exovations can handle it, Bowling said.

The company, which has been in business for 14 years, offers a variety of services, from a gutter-covering system to anything related to windows, siding and roofing.

“We are strictly exterior,” he said. “We certainly do network with other contractors that do remodeling from an interior standpoint, so we can generate that referral pipeline between us as well.”

Bowling said the expo generates up to 100 leads for the business, as well as its other locations in Macon and Fairburn.

And with about 60 percent of customers coming from referrals and repeat business, each lead could generate another, he said.

Like Exovations, Southern Cinema Design has been around for a while. But this will be it's first time at the show, said owner Don Russell.

“We are basically trying to get people aware that we’re a state-of-the-art company in Forsyth County and we’ve been in business for a long time,” he said.

The company, which began in 1997, does more than set up speakers and create home theaters. Russell said the expo will be the chance to show that.

“Our booth is focusing on home automation as it pertains to green energy,” he said. “At the same time, it also has benefits of convenience and enjoyability.”

The technology integrates lighting, security, audio/visual and other home features into one interface, Russell said.

For example, when the doorbell rings, the system will pause a movie or television program and switch to a video showing who is at the front door.

“It can tell you that mail has arrived on the TV screen,” he said. “It can play any kind of sounds. We have it playing a George Carlin sketch where he basically says ‘your mail is here.’”

Also making a first appearance at the home show is Gulf Synthetics LLC. The company, known for vinyl sheet piling and sea walls, is venturing into a new line of resurfacing products.

The coating can be used to restore and revive wood decks, docks, and concrete driveways, porches and patios.

“These products are going to seal all the cracks, and give it a totally new finish that will endure indefinitely,” said Becky Gaylord, spokeswoman.

“So rather than replace yoru deck for thousands of dollars, you’re going to be able to save thousands and resurface it, and it will be like new.”

“You can do patterns, you can get a brick look, a tile look, a stone look ... we’re hoping that it’s really going to drive the market here because the product is so unusual.”

Bowling said his company also provides products exclusive to Exovations, including a Deckbrella, or under deck sealing system to keep the area underneath a deck clean and dry.

The company’s booth will display a before-and-after slideshow for their various products.

The expo, Bowling said, is just a “great way and forum to keep your company’s name out in front and center of the local market,” he said.