Twenty-four students from Creighton and Drake universities, including one from Cumming, competed to win the ninth annual Murphy Cup Marketing Strategy Competition, a top marketing competition that provides real-world experience by giving students the opportunity to interact with a corporate client and present them with marketing strategies.
This year’s corporate client is rapidly growing, Omaha-based Scooter’s Coffee. Scooter’s Coffee is at the dawn of a strategic growth phase nationwide with nearly 400 stores in 23 states, according to a news release.
Past corporate clients participating in the Murphy Cup include NIKE, Yahoo!, Union Pacific & Loup Logistics, Kiewit Corporation, UnitedHealth Group, Meredith Corporation and its Better Homes & Gardens division.
The Murphy Cup is the brainchild of Chris Murphy, an alumnus of Drake and a Creighton University Board of Trustees member. He introduced the competition to the schools to provide an unforgettable undergraduate experience that allows students to work collaboratively with each other and a client. The Murphy Cup alternates each year between host universities, this year being at Creighton.
“Experiential learning fortifies theory learned in the classroom,” said Anthony Hendrickson, Ph.D., dean of Creighton’s Heider College of Business. “The Murphy Cup weekend is unique. Not only does it reinforce course work content, it also allows students to master these concepts in an atmosphere of collaboration and intellectual exchange.”
The competition consisted of six four-student teams, each nominated by their professors. The teams collaborated on a case study to establish a strategic marketing solution for Scooter’s Coffee.
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“Scooter’s Coffee was honored to be part of a strong academic tradition that is the Murphy Cup,” said Bill Black, chief marketing officer at Scooter’s Coffee. “We enjoyed working closely with the students and faculty, who provided a strategic and creative marketing solution.”
The other Scooter’s Coffee executives who were advisors in the competition are Creighton alumna Kelly Crummer, senior director of franchise recruitment; Scott Eastman, creative director; and Mel Maryott, director of product marketing.
The top performing teams were recognized, and four individual awards were given:
- Dany Guerra of Cumming, Georgia (Creighton)
- Maci Yelaska of Naperville, Illinois (Creighton)
- Jane Farmer of St. Louis, Missouri (Drake)
- Louis Luong of Irvine, California (Drake)
- Brian Etzenhouser of Overland Park, Kansas (Drake)
- Nina Bastian of Omaha, Nebraska (Creighton)
- Katie McClintic of Des Moines, Iowa (Drake)
- Anthony Alvarado of Stillwater, Minnesota (Creighton)
Most Outstanding Presenter: Jane Farmer of St. Louis, Missouri (Drake)
Most Creative Contributor: Jack Hansen-Reed of Bellevue, Nebraska (Creighton)
Most Knowledgeable: Max Hoxie of Cedar Rapids, Iowa (Drake)
Most Effective Leader: Katie McClintic of Des Moines, Iowa (Drake)
“Congratulations to each of the participants nominated because of their academic performance and dedication,” said Matt Seevers, Ph.D., associate dean of undergraduate programs in Creighton’s Heider College of Business. “The opportunity for these students to work together and challenge themselves is of unmatched value during their undergraduate experience. We are grateful to our alumni and friends at Scooter’s Coffee, who generously donate their time and expertise."